More than 10% of the people of Europe live with some kind of disability. Concerning the rights of disabled persons and persons with reduced mobility businesses should take into account the needs of disabled persons and persons with reduced mobility, in particular with regard to accessibility, paying particular consideration to ‘design for all’ requirements. Disabled persons and persons with reduced mobility have the same rights as all other citizens with regard to free movement, freedom of choice and non-discrimination. Researches shows that  people with disabilities represent a significant consumer market for high-quality services and products. It also helps to create a favorable public perception of your business.  We must not forget people with disabilities are not a solitary market; they are surrounded by family members and friends who also recognize the value in products and services that accommodate all people in society.